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EMG | EMG Management | Vitaly Demin - Senior Strategy Consultant
Vitaly Demin
Senior Strategy Consultant

Vitaly Demin is a business model and strategic branding professional who worked at EMG as a Senior Strategy Consultant for over 5 years. Vitaly worked with the company's major clients in the US, Europe, Asia and the Middle East. His focus has always been on two areas:

1. Revenue maximization through creating additional revenue streams and business models or through modifying existing business models.
2. Profit margin growth through brand positioning and pricing strategies

Prior to EMG, Vitaly worked in Russia for The Boston Consulting Group and Sun Microsystems.

Vitaly holds an MBA from the University of St. Thomas in Minneapolis, US and an MA in Linguistics and Communications from an internationally accredited university in Russia.



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BOOKS BY VITALY DEMIN

Arrogance The Sony Style
(2nd Edition)

This eBook is a brief insight into the core of the executive management of Sony Corporation, the core that is unfortunately filled with one of the most perilous human qualities – arrogance.

For a very long time now Sony has been known as an organization permeated by arrogant attitude toward their suppliers, their distributors and now their customers. This culture is felt everywhere in the world. I remember having meetings with Sony people in Moscow Russia when I consulted the largest electronics retailer in the country. These meetings were very adversarial and not a most pleasant experience. Also, as I worked with electronics retailers in Kuwait, Emirates, India, England, US and other countries, the opinions I received about Sony were the same. Nobody liked them and nobody wanted to do business with them because it was just too painful. Obviously, they could not stop carrying Sony products in their stores but some of them did try to reduce the assortment. Sony rarely partners. They dictate.

This work is an attempt to show how corporate arrogance affected the decisions Sony made along the way, the decisions that led to mistakes, mistakes that got them dethroned from the position of being the best and the most admired consumer electronics company in the world.

I hope this eBook helps other companies see a bigger picture of how decisions that are made inside their organizations affect their brand, their customer loyalty and profitable business growth. Very often top managers do not realize that many of wrong decisions are made not due to the lack of knowledge about the problem but due to the mentioned above human flaw – arrogance.

The 2nd edition includes financial updates from 2010 as well as other recent events associated with the Sony organization.

DOWNLOAD FROM EBOOK STORES




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VITALY'S BLOG POSTS


Three strategies that can give Nokia and Microsoft a chance
May 2012
It might be interesting to know what Ballmer and Elop are sitting and thinking right now. Two arrogant people, who do not believe in the laws of branding and who thought...
Read more...

The era of the left brain success inertia is ending
March 2012
Every day we read many articles that analyze strategic business mistakes made by large corporations worldwide. Some of these articles make sense, some don’t but the bottom...
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Why Steve Jobs knew more about branding than Interbrand (case analysis)
February 2012
This article is not a cheap criticism of a company that is ranked among the best ones in its field. The purpose of this article is to present a constructive analysis of mistakes that...
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Rethinking every word in your ad
January 2012
Al Ries, one of the world's top marketing strategists today, wrote in his best-selling book "Positioning" back in 1981 that the purpose of advertising is to support the position of...
Read more...

Microthinking from Microsoft - Lost brand opportunity with Windows Phone and Nokia
November 2011
In October 2010 Microsoft released its new generation mobile operating system called Windows Phone. They were just another player in the game after Apple iPhone with iOS...
Read more...

Abusing a strategic asset - Kirkland Signature of Costco
November 2011
I knew that the Kirkland Signature brand was being stretched beyond possible but I never really thought how bad it was till recently. I was at a Costco store the other day and I...
Read more...

Strategy Droid - A few things Google and Motorola can do to save the brand
August 2011
Earlier this month I wrote an article about how brand mismanagement is killing a very strong smartphone brand - Droid. Stretched among three smartphone makers (Motorola, HTC...
Read more...

Nothing is going to happen for Nokia and Microsoft
August 2011
This brief take on the Nokia situation is not about the numbers. The latest numbers are here. The point of this article is below...
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The power of one - What Droid could have become
August 2011
Earlier this year I published an article that talked about how phone manufacturers were losing their brand power by producing too many different phone models. Looks like...
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"If I could only clone myself” is not what you want to hear from a Vice President
March 2011
Earlier this year I consulted a large national company. I worked directly with several Vice Presidents. One day I ran into one of the executives in the hallway (let’s call this...
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Is the Verizon Wireless brand losing human touch?
February 2011
If you look back about a year and a half and watch some of the TV ads that Verizon Wireless has had during this period of time, it’s impossible not to see that their brand has been...
Read more...

Losing brand power - Big picture for phone manufacturers
January 2011
What started happening 2-3 years ago in the mobile phone industry absolutely redefined the entire game. iPhone and Android were the ones who changed it. The two questions...
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Immobilizing the Mobile - A major branding strategy failure of Microsoft
September 2010
Microsoft has for a long time now been labeled as a company that lacks innovation for not making many attempts to move into the future, specifically mobile. After being on top of the...
Read more...

R.I.? - What the Blackberry maker is going to end up with
August 2010
For a very long time blackberry has been a world leader in smart phone sales until iPhone and Android devices dethroned R.I.M. in the last couple of years. You would figure that the...
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Your website is now YOUR domain
June 2010
As a lot of companies today are outsourcing their websites to other organizations around the world, the time has come to rethink the strategy and the plan for the future...
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There's no app for that
April 2010
Apple has never allowed sex and porn content apps into their AppStore. Many people have criticized them for that but there is a deep strategy logic in the world’s best marketing...
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Is it possible to Rethink Possible?
April 2010
Recently AT&T launched a marketing campaign involving a change of their slogan to "Rethink Possible." The question right there is "How do you expect to connect to your audience with...
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